Higher Education Marketing & Email Marketing for Colleges

Use email to connect with and engage current, former, and prospective students. Get content ideas, examples, tips and success stories from higher education institutes to show you how.

Ideas for Your Next Email Campaign

Share news with alums and prospective students like renovations, new technology or recent achievements (e.g., a big game, school ranking) to drive connections and stay top of mind.

Discuss offerings available to prospective students like majors, student associations, or study abroad programs.

Share wellness tips with students like how to be more productive, travel safety, and healthy eating to build connections and promote email sharing.

Promote upcoming student and faculty events (e.g., networking events, student government events) or volunteer opportunities to encourage participation.

Share alumni contribution news (e.g., donations and mentor programs), benefits and job opportunities to build community and alumni engagement.

Higher Education Marketing Idea Downloadable Guide

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Template Design Tips

Get visual inspiration & tips to help you create emails that get opened, read, and clicked.

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Template: Newsletter Basic

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A subject line that provides a sneak peak at the best content in the email encourages recipients to read more.

From email address that professionally represents your organization.

Previewing your email on a mobile device for quality ensures maximum reach and engagement.

Logo and brand colors lets recipients quickly recognize the email is from a business or person they know and trust.

Short copy makes it easy for recipients to gain interest and increase the likelihood they will read the whole email.

One call to action for each message telling recipients exactly what you want them to do will help reach your marketing goals.

The use of a few small images brings order and visual appeal to the page, make it easy to read.

A single column ensures your email can be easily viewed on a mobile device.

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